"Former dancer, choreographer, and all-around creative, Denver-based Arielle Zella takes the stage with her newest art form: jewelry."

"Zella's deeply held belief is that play is a pathway to authenticity and joy. It's a philosophy that's led her to design one-of-a-kind jewelry pieces that feel like wearable art."

“Zella’s whimsical designs are not joyful and easy to wear — feel-good pieces that instant boost your style and spirit” 

"My approach to building this business from day one has been telling myself “you can not fail, you can only learn”. So I don’t see mistakes, struggles, or challenges as anything other than the natural consequences of taking a risk and doing something that I’ve never done before. I know that there is no path to achieving my goals that doesn’t involve going through this part of it. Everyone who has ever achieved anything has been in this same position before too. And so when things come up that are hard or perhaps unwelcome, I trust in my ability to handle it and then try to understand the lessons I can from the experience and keep it moving forward."

We were thrilled to have our Screw It, Let's Do It Earrings featured in The Mediums Holiday Gift Guide. "These best-selling statement earrings combine the simplicity of huggies with the boldness of something bigger. Available in 18K gold vermeil and sterling silver, they are lightweight, stylish, and crafted to stand out. Not to be confused with regular gold plating, the LÚDERE gold vermeil pieces are made with a layer of 18k gold that is 5x thicker than flash-plated costume jewelry and much more durable."

"Entrepreneur, Arielle Zella took the meaning of play and turned it into a beautifully sculpted jewelry brand called LÚDERE. Despite her journey to metals being non-linear, Zella’s background cosmically led her to this industry.

The brand’s mission is to inspire individuals to “live life as play.”

“I think about how we are when we’re playing. We naturally have an openness and a feeling that whatever happens, it’ll be okay,” Zella said. She notes that as a society we live our lives waiting for the right moment to be happy and in doing so, we lose sight of the joy, value and simple pleasures of life as it happens for us."

We were thrilled to have our A Dream, Aloud Earrings featured in The Hollywood Reporters Holiday Gift Guide.